6/15/2014 - Infinite Media Develops the Acquisition Team Knowledge Bank Portal for President’s Choice Financial.

Toronto, ON June 15, 2014
Infinite Media, an integrated digital company is excited to unveil its latest portal development, the Acquisition Team Knowledge Bank for PC Financial. With the powerful Infinite KM platform as its foundation, the Interceptor Knowledge Bank combines multiple enhanced features including geo-location and French language capability for a robust platform that perfectly fits the unique needs of PC Financial.
Knowledge Bank provides a centralized virtual hub for PC Financial interceptors working in field at various Loblaw Companies Limited stores resulting in easier access to company and brand information, an ability to track performance, and increased employee engagement. This increased engagement ensures that brand ambassadors from across various marketing vendors represent the PC Financial brand effectively and provide consumers with accurate information about PC Financial products.
By configuring on the InfiniteKM platform, PC Financial benefits from reduced internal information silos, powerful yet easy to use publishing and analytics tools, and the ability to customize and quickly innovate new features to suit the needs of the company and employees. The platform features geo-location tracking for login, bilingual capabilities, an eLibrary, a complaints log, leadership messaging pages, and the Infinite Presenter tool which allows leadership to easily create engaging rich media learning courses.
“The Interceptor Knowledge Bank will prove to be an invaluable tool for connecting interceptors from several different vendor groups across multiple locations and helping them to live and breathe the PC Financial brand. We are excited to be providing this solution to PC Financial” - Brad Sellors, Managing Director, Infinite Media
The Interceptor Knowledge Bank gives PC Financial a competitive advantage by facilitating information sharing and ensuring that through effective communication, store interceptors across the company are engaged with the PC Financial brand.
About Infinite Media
Infinite Media Ltd (Infinite Media) is an integrated digital company. We are idea generating, process-driven, and results-oriented collaborators with over 15 years of experience providing intelligent answers to top global brands. Our consulting and production services include optimized marketing, learning, and software solutions that deliver measureable results.  Our cloud based platform, InfiniteKM,  is a robust suite of Customer Experience (CX) and Knowledge Management (KM) tools to engage your organization to sell more and service better. Brands adopt the platform to ensure a consistent customer experience across any channel, get closer to their audiences, and position themselves as leaders in customer success. We make video publishing, content management, and measurement simple and secure. Please visit us at,, or contact us at for any inquiries.
About President's Choice Financial 
President's Choice Financial services are a unique financial service offering designed by Loblaw Companies Limited. The President's Choice Financial® MasterCard® is provided by President's Choice Bank, while banking services are provided by another Canadian financial institution. For more information visit or follow us on Twitter
About Loblaw Companies Limited (TSX: L) 
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points and PC PlusTMloyalty program.


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