1/12/2012 - BMW Group Canada engages Infinite Media to provide video components for use at the Montreal International Auto Show
Toronto, ON – Today, Infinite Media, an integrated digital company, announced the delivery of video components to BMW Group Canada for use at the 44th edition of the Montreal International Auto Show. Both French and English clips were produced to complement the Canadian unveiling of two new 2012 BMW vehicles – the F30 Series Sedan and the ActiveHybrid 5.
BMW Canada was in quick need of Blu-ray-ready video clips of each vehicle to be displayed on large LED screens as main components of the luxury automobile’s exhibit at the 2012 show. Having worked closely with BMW Canada’s Event Specialists providing videos for last year’s Montreal International Auto Show, as well as the Canadian International AutoShow based in Toronto, Infinite Media was the natural choice for BMW Canada to provide brand-aligned professional video services.
Infinite Media produced the videos utilizing pre-existing marketing films, as well as raw footage of the ActiveHybrid 5 provided by BMW Group Canada. The edits were completed seamlessly and rapidly, upholding the decade-long partnership between Infinite Media and BMW, which has included several video and audio projects, as well as larger web-based initiatives.
“We’re thankful BMW Canada trusts Infinite Media with all facets of their brand,” said Brad Sellors, Managing Director of Infinite Media. “We’re always excited to work with them, and look forward to continuing our long-standing partnership.”
The 2012 Montreal International Auto Showruns January 13 – 22 at the Palais des congrès de Montréal, located at 1001 Place Jean-Paul-Riopelle. For more information about the event, visit www.montrealautoshow.com.
About Infinite Media:
Infinite Media Ltd (Infinite Media) is an integrated digital company. We are idea generating, process-driven, and results-oriented collaborators with over 15 years of experience providing intelligent answers to top global brands. Our consulting and production services include optimized marketing, learning, and software solutions that deliver measureable results. Our cloud based platform, InfiniteKM, is a robust suite of Customer Experience (CX) and Knowledge Management (KM) tools to engage your organization to sell more and service better. Brands adopt the platform to ensure a consistent customer experience across any channel, get closer to their audiences, and position themselves as leaders in customer success. We make video publishing, content management, and measurement simple and secure. Please visit us at www.infinitekm.com, www.infinitemedia.com, or contact us at pr@infinitemedia.com for any inquiries.
About BMW Group Canada:
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 44 BMW automobile retail centres, 20 BMW motorcycle retailers, and 29 MINI retailers represents the BMW Group across the country.