9/20/2019 - Infinite Media Provides an Update on its Continued Partnership with ONTraC

Toronto, ON – Today, Infinite Media, an integrated digital company, is pleased to provide an update on its ongoing partnership with Ontario Nurse Transfusion Coordinators (ONTraC).  The Ontario Nurse Transfusion Coordinators (ONTraC) Program is a blood conservation program by the province of Ontario which tracks the number of blood transfusions and use of blood supplies by Ontario hospitals. Thanks to the work of the Infinite Media team, the ONTraC program is able to accurately capture blood use data from over 20 hospitals across Ontario. This important data helps the province to reduce waste and costs by more effectively distributing blood supplies.
The ONTraC Program is coordinated by St. Michael’s Hospital, and has been in existence since 2002 with Infinite Media as a partner since 2006, when the company was hired to design and implement a customized Electronic Data Capture (EDC) system.
Over the years, this EDC system has proven an invaluable tool for accurately capturing data about operations and blood use at hospitals helping to make decisions about blood distribution. The ONTraC team have continued to rely on Infinite Media’s robust tools for this important decision making information.
Additionally, Infinite Media also hosts and produces ONTraC’s public website; an important hub of information and resources for patients and health care workers.
“The Infinite Media team are proud to be trusted partners in facilitating such an important program by providing a consistently reliable platform and top notch customer service” – Brad Sellors, Managing Director
About Infinite Media:
Infinite Media Ltd (Infinite Media) is an integrated digital company. We are idea generating, process-driven, and results-oriented collaborators with over 15 years of experience providing intelligent answers to top global brands. Our consulting and production services include optimized marketing, learning, and software solutions that deliver measureable results.  Our cloud based platform, InfiniteKM, is a robust suite of Customer Experience (CX) and Knowledge Management (KM) tools to engage your organization to sell more and service better. Brands adopt the platform to ensure a consistent customer experience across any channel, get closer to their audiences, and position themselves as leaders in customer success. We make video publishing, content management, and measurement simple and secure. Please visit us at,, or contact us at for any inquiries.
About ONTraC:
Formed in 2002, the ONTraC program is a unique initiative supported by the Ontario Ministry of Health and Long-Term Care to implement a peri-operative blood conservation program in 23 hospitals throughout Ontario. The institutions, large and small, were chosen on the basis of blood utilization and geographic distribution, and are a combination of teaching and community hospitals and represent approximately 65% of blood used in Ontario. For more information, please visit


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